BETA investigates equestrian consumer trends
| BETA investigates equestrian consumer trends Equestrian consumers' buying habits and attitudes to topical issues are to be analysed by the British Equestrian Trade Association (BETA). By collating the views of an independent panel of riders, owners, breeders and trainers plus livery yard and riding school proprietors, BETA is set to create Europe's most robust source of equestrian research. Amateur and professional equestrians are invited to join the panel - known as the Equestrian Consumer Research Panel - which already numbers thousands of individuals across the UK. The web based project, devised by BETA and managed by sport and leisure research consultants SportsWise, will aid companies' product development, assessment of market share and knowledge of end-users' needs. |  |
BETA Member companies can commission their own research for reduced fees or may be able to insert their own questions into other surveys being put to the panel.
The equestrian disciplines, media and administrative organisations are other potential beneficiaries of this new BETA initiative which promises to provide a fascinating insight into equestrian trends and ‘hot' topics.
"The non-bias of the panel will be an important feature of the research," said BETA's executive director Claire Williams. "The challenge for many organisations and companies undertaking their own research is that they tend to canvass existing customers or interested individuals."
The Equestrian Consumer Research Panel is a first for the equestrian sector in the UK. Constant maintenance will ensure it remains contemporary and relevant. "We envisage running regular surveys that are custom-designed to companies' requirements, together with more generic research on topical equestrian issues," added Claire Williams. "The result will be vital information for both commercial recipients and those who need to know what's happening in the horse world."
Applicants to join the panel will initially be asked to provide details of their equestrian involvement, and then to complete subsequent specific research questionnaires. All can be answered by email and individual replies remain confidential.
For more information about becoming a panel member or to discuss research requirements, contact BETA on tel 01937 587062 or email info@beta-uk.org
Added on: 25/06/08. Views: 199
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